Strategic communications goes beyond sending news releases or pitching stories to the media—it’s a comprehensive approach to connecting effectively with all your stakeholders, whether they are inside your organization or in the community.

Strategic communications services include:

  • Identifying key audiences and client goals
  • Conducting research on existing perceptions, strengths and weaknesses
  • Creating key themes and messages to persuade critical audiences
  • Developing comprehensive communications plans that are manageable and effective
  • Guiding implementation of the plan with existing or new staff to ensure it’s really coming off the shelf and into action
  • Communicating on a weekly basis with clients to share progress and gain feedback
  • Serving as spokesperson and developing media communications, as needed
  • Providing speaker training for groups or the media